Five Steps to Real Estate Success: What Every Successful Real Estate Agent Knows to Beat the Competition (Real Estate Exam Prep. and Career Guides) 
Product Description: - Real estate is a challenging profession and getting started may be the most difficult part. Five Steps to Real Estate Success presents beginners with the necessary skills to excel from day one, using easy-to-understand rules, lessons, and examples that even the most novice agents can easily grasp. Veteran agents can use this book to brush up and improve their selling skills. Materials include:
• Instructions on how to set yourself apart by using the latest advertising and marketing techniques • Ways to achieve better communication with buyers, sellers, and other agents, including tips on real estate etiquette, people skills, and closing the sale • Keys to Internet success, from building a successful website to promoting it and beating the competition. • Three appendices provide quick information on power words, commonly used real estate terms, and further resources
Customer Ratings: - GREAT BOOK FOR BEGINNERS. This book is a valuable basic tool for all those new to the field. The other review seems to be from a meansprited competitor.
- Don t Waste Your Money.. While I don t enjoy writing unfavorable reviews, this book deserves it. The so-called advice is mostly nonsense. I was hoping for some insight from some industry superstars, but instead I got filler that anyone trying to fill space could have written. This razor thin book has over 50 pages of Real Estate Glossary words and Power Words and Phrases. Nonsense.
Also, advice like, The negotiated contract typically goes first to the buyer s and seller s attorneys for review. (page 102)...is total BS. Where oh where did the author get this nugget! Not in the real world, but probably from some other RE advice book she researched that was is also wrong. If you are uncomfortable reviewing real estate contracts for your clients, then maybe you should consider another profession.
Other, much more informative, realistic books on the business of real estate sales that you might consider are: Real Esatate Marketing and Sales Essentials, by Dan Hamilton, or Mastering the Art of Selling Real Estate, by Tom Hopkins.
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